In Berlin, I designed and directed projects for an agency that focused on real estate branding. The agency hired me at the start of projects to catapult the ideas of clients into the world as solid visual branding guides that were used to develop the aesthetics of resorts, buildings, and business centers.
Below are two different branding guides I created as a successful pitch to a real estate developing firm for a €50 million + “Lifestyle Business Resort” to be constructed in the heart of Berlin in 2021. I worked as a co-creative director and designer, directly corresponding with clients as well as with the team of art directors and designers.
The key skill I offered to the agency as a designer and director was the ability to take one idea and create several interpretations of that concept in varying styles for the client to choose based on their preferences.